On 12 May 2000, Mart Laar, then the Prime Minister, declared Türi the Spring Capital of Estonia.
The idea was born in 1998 when Ülo Russak suggested Türi could apply for the name of spring capital due to its major public events in spring and lovely gardens.
A group of active cultural-minded people has, in cooperation with the Town Government, turned the idea into reality. Türi has owned the brand "Spring Capital" since 2003.

The mascot of the spring capital is a grass-green and flowery Old Lawn Woman. At opening ceremony, which takes place on 20th March every year, Türi is handed over a sceptre and a sand clock. Representatives of Tallinn, the real capital, other theme capitals, such as the Summer Capital Pärnu and the Winter Capital Otepää convey their regards. At that point, as well as at the closing ceremony a signature tune is played. The Post Office uses a souvenire stamp.
Starting from 20 March until 20 June Türi offers a wide range of exciting events. The season includes a song contest "Türi Spring Song"; A Flower Fair – a market and a gardening party together with a far-extending cultural programme since 1978 ; Kevadjubi – a dance with a band; Spring Triathlon – a sports event which promotes swimming, cycling and running; tour of beautiful home gardens, and many other activites.